Jack T Chick’s new “Urban Line”
Tuesday, May 9th, 2006The classic iconic image from Jack T Chick’s very first tract:

Well, good news for those of you who wish to “Witness” to a black audience. Jack T Chick is embarking on a process of Colorization: You know what is it, colorization? Well…
Christian workers have been telling us for some time that their work among blacks would be much more effective if they had Chick tracts where the characters in the story were black. Black people on the street are more receptive to black characters than Caucasian.
Pastor Jerry Thornton, who pastors a black church in Southern California tried some of the tracts in his ministry before they were officially released. He says, “The black tracts were especially useful to tell the people of color that they are special enough for Chick Publications to make a special edition of the tract line just for them. They often feel neglected and marginalized and appreciate the special attention when it is given.”
Beginning this month, we are rolling out a new tract series with the same story but with black characters. We have taken some of our most popular Chick tracts and redrawn them with black characters. To avoid confusion in ordering, we have renamed them. This Was Your Life has become It’s Your Life. Somebody Loves Me is called Hard Times.

I must say, the kid’s hair remains better groomed.
The Angels are changed as well.


Whether this means that there are two Heavens, one for Whites — the other for Blacks — Separate But Equal, as it were — I do not know.
In case you’re not privy to Jack T Chick, and have never picked one out from a public telephone where the Christian Fundamentalists of a certain stripe leave them: Yes, the premise of this tract is that you have an alcoholic dad beat his kid and throw him out into a rainstorm for not bringing home enough spare change from a day’s worth of begging, where-upon the kid dies on the street, his only solace being a piece of paper that informs him that “Somebody Loves You.” A good Christian woman comes by and tells him that that “Somebody” is Jesus. In the first printings of the tract, she leaves, saying nothing else. At some point, Chick realized this doesn’t come off well, so he added the line “I’ll get you some help!” Thank you, Chick, for making this morality tale newly accessible to a multiracial audience!
I’ll be be on the look-out for the new tract line in (our still segregated city) North Portland… The Christian Fundamentalists who do the Chick Tract thing will undoubtedly stuff these things in the phone-books next to (groan away) KFCs and Popeyes over there.



