picking your opponent

Sort of a familiar political ad strategy — where the same pac or political opponent runs roughly the same message they’d be airing in the general election in the primary election to aid the candidate they think has the most narrow appeal…

“Meet progressive Brent Welder, community organizer, friend to Barack Obama and ally of Bernie Sanders. Welder wants to bring Obama-Sanders progressivism to Kansas,” a cheery female narrator says at the beginning of the 30-second ad. “He’d raise the minimum wage to $15 an hour, wipe out tax breaks for big corporations, make college completely free. And he supports single-payer Medicare for All.”

Only then does the narrator get to the rub: “We don’t need more Obama-Sanders progressivism. Brent Welder. Too progressive for Kansas.” 

You do have to spot-light the means in which Obama gets tied to Bernie — even as Bernie represented some form of rebuke to Obama (who was part of the Hillary clearing national party push), and slowly we start seeing the march of a contingent of political elite who’d slide Obama as “Socialist” or something of the kind come to a measuring-stick in opposition to a populist stature of Trump and Sanders — ’round about trade issues, and some foreign policy… and particularly in Trump’s case, just general boorishness…

— See Max Boot as representative of the “Never Trumpers”, and keep away with a ten foot pole…

For the general election, the cherry voice will be turned sinister.  The word “Progressive” will be turned to “Socialist” — float the image image of Alexandria Ocasio-Cortez  morphing into Hugo Chavez, maybe?… Dunno if they’d stick with Obama, who probably has acquired enough of a vague out of limelight positive imprint beyond the partisans they hope to attract in the primary and keep horded in the general.

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