Why must everything have a twitter feed?

I used one of the city’s public restrooms, the “Portland Loo”, and saw a sign pointing me to the restroom’s website, with a notice to follow the “Portland Loo” on twitter and facebook.

Why does the Portland Loo have a web presence?  Yes, these things are preferable to the public restrooms which tend to turn into dens of drug dealing — but Does this web presence serve any functioning purpose to its mission? 

In the late 1990s I was always musing that the web’s not where it needs to be, that we’re going to have to be moving away from a technologlical imperative of staring at a screen in a central location eventually.  That’s an evolving proposition, of course, but today I suppose now in the early teens my thought is that  the web’s not there yet, because it is perfunctory to set up social media feeds to allow people to follow a public restroom.

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