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I end up seeing few tv commercials this day and age, but when I catch a thing I have to somewhat examine it. This is on a football game. Now, in football we have moved from a dominating number of ads for male impotence drugs to gambling — the legal barriers for gambling ads have fallen and this is what we have tied to sportsball showings.
The ad I catch and watch i, predictably, am not entirely what is for. Like, chip dip I am assuming. It is three people in a couch. A white woman, two guys — one seems to be gay, the other I hate to point as black but in casting a scene I know they made a mental decision for diversity. The voice -over, “when you are watching the game with your boyfriend who knows nothing about football.”. The fey gay guy makes a couple comments — “what a fantastic looking fumble!” and I don’t know – – I guess the white woman and black man reach for the chip dip to absolve the embarrassment of whatever.
In some prior year, we may have some kind of joke applied toward sports-ignorant woman, trying too hard to be into it for the guy, and maybe we still may pluck that in if we can get It to be somewhat effacing to the man. Today I guess we can really do that gag if it is applied to an effeminate man? But on this commercial I am stuck on a question — are they hedging, leave up a plausible deniability for assumption on parts of the audience for who the boyfriend is the boyfriend of, even though — hm.