{"id":4048,"date":"2009-05-29T12:08:09","date_gmt":"2009-05-29T19:08:09","guid":{"rendered":"http:\/\/www.struat.com\/election\/?p=4048"},"modified":"2009-05-29T12:08:09","modified_gmt":"2009-05-29T19:08:09","slug":"newspaper-association-of-america-offers-up-the-advertising-techniques-that-will-save-the-industry","status":"publish","type":"post","link":"http:\/\/www.struat.com\/election\/2009\/05\/29\/newspaper-association-of-america-offers-up-the-advertising-techniques-that-will-save-the-industry\/","title":{"rendered":"Newspaper Association of America offers up the Advertising Techniques that will save the industry."},"content":{"rendered":"<p>I have a suspicion that <a href=\"http:\/\/www.dailysoutherner.com\/local\/local_story_139165600.html\/resources_printstory\">this page<\/a> is being\u00c2\u00a0dropped (advertisement by the Newspaper Association of America) into large numbers of newspapers at this moment.\u00c2\u00a0 The very act of its publication is a refutation for the attempt to claim perfect health of the newspaper, even if some of the points are irrefutable enough.\u00c2\u00a0 (Point #7 is, at the moment, the crux of the matter in terms of proffering actual goodness to god news.)<\/p>\n<p>But I have to wonder about the Health of the Newspaper when this is what we get\u00c2\u00a0for the category of \u00c2\u00a0&#8220;Creative Solution&#8221;:<\/p>\n<p><em>6. Myth: There are no creative options in newspapers.<br \/>\nReality: Newspaper advertising options have exploded and now include shape and polybag ads, post-it notes, \u00e2\u20ac\u0153we prints,\u00e2\u20ac\u009d shingle spadeas, scented ads, taste-it ads, glow-in-the-dark, belly bands and temporary tattoos, as well as event and database marketing, behavioral targeting, e-mail blasts, e-newsletters and more.<\/em><\/p>\n<p>Huh.\u00c2\u00a0 Let&#8217;s go down this list.<br \/>\nShape and Polybag ads.\u00c2\u00a0 (Next thing you know they&#8217;ll be sticking AOL cds in there.)<br \/>\nPost it notes.\u00c2\u00a0 (Thank you 3M.)<br \/>\nScented ads.\u00c2\u00a0 (Nothing smells better than perfuming newsprint.)<br \/>\nTaste it ads.\u00c2\u00a0 (Because we really want to lick newsprint.)<br \/>\nGlow &#8211; in &#8211; the Dark Ads.\u00c2\u00a0 (Pick up the newspaper at dawn, jogging ot the bus-station, in the night, and&#8230;)<br \/>\nBelly bands and temporary tattoos.\u00c2\u00a0 (Target the youth demographic, I guess?)<\/p>\n<p>Not mentioned in the 3D ad and the colored glasses insert.<\/p>\n<p>Okay.\u00c2\u00a0 John Sturm.\u00c2\u00a0 Can you go back to the drawing board and come up with a list of advertising options that doesn&#8217;t make me despair of many, many things.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have a suspicion that this page is being\u00c2\u00a0dropped (advertisement by the Newspaper Association of America) into large numbers of newspapers at this moment.\u00c2\u00a0 The very act of its publication is a refutation for the attempt to claim perfect health of the newspaper, even if some of the points are irrefutable enough.\u00c2\u00a0 (Point #7 is, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4048","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/www.struat.com\/election\/wp-json\/wp\/v2\/posts\/4048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.struat.com\/election\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.struat.com\/election\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.struat.com\/election\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.struat.com\/election\/wp-json\/wp\/v2\/comments?post=4048"}],"version-history":[{"count":2,"href":"http:\/\/www.struat.com\/election\/wp-json\/wp\/v2\/posts\/4048\/revisions"}],"predecessor-version":[{"id":4050,"href":"http:\/\/www.struat.com\/election\/wp-json\/wp\/v2\/posts\/4048\/revisions\/4050"}],"wp:attachment":[{"href":"http:\/\/www.struat.com\/election\/wp-json\/wp\/v2\/media?parent=4048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.struat.com\/election\/wp-json\/wp\/v2\/categories?post=4048"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.struat.com\/election\/wp-json\/wp\/v2\/tags?post=4048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}